Submission Success Stories: Alexandra Knight Photography
We often talk about the benefits of getting published. But you don’t have to take it from us! We regularly hear from wedding pros how their businesses have blossomed from having been featured on wedding blogs (and how Matchology makes it so much easier to submit their work!) So we decided to share some of their success stories with you! We’re kicking things off today with the lovely Alexandra of Alexandra Knight Photography, a PNW wedding photographer who regularly submits her work and has had multiple weddings, engagement sessions and styled shoots accepted via Matchology, as well as being published on other major platforms including Style Me Pretty. We asked Alexandra to share what she loves most about getting published, her top tips for submissions success, and her advice for fellow wedding pros.
TELL US ABOUT YOUR PHOTOGRAPHY BUSINESS
Weddings are my jam! I started offering portrait photography in 2010 after getting lots of requests from family and friends as I was completing my photo certificate at the University of Washington, and the rest is history. Weddings took over the majority of my business in 2013 and I love photographing them more and more each year. I am based in Seattle and regularly travel throughout the Pacific Northwest for beautiful weddings and adventure engagement sessions. There’s nothing like the PNW!
When I started my photo certificate it was with the goal of learning to use a darkroom so that I could shoot film for personal work, and I had zero aspirations of turning photography into a business. I just wanted to learn how to make beautiful exposures so that I could have fun and make art I was proud of. My art is now creatively shooting weddings with a mixture of film and digital photography and I feel so lucky that this has transformed into a business that allows me to pursue new creative ideas and adventures every wedding season.
WHAT DOES GETTING PUBLISHED MEAN TO YOUR BUSINESS?
I absolutely love getting published. While it’s very flattering to have your work shared on another blog or in print, what makes me most proud of the features of my work is being able to show off the fabulous contributions of vendor partners to the event that’s being published. Ultimately, without each vendor participating in the event that’s being published – whether it was a wedding, styled shoot, or something else – the shoot wouldn’t be as likely to be chosen for publication. Features allow me to ensure that those hard working vendors get public credit and recognition for their hard work and it allows me to continue forging wonderful working relationships with businesses that I love.
“[Getting published] allows me to continue forging wonderful working relationships with businesses that I love.”
WHAT’S YOUR BIGGEST SUBMISSIONS SUCCESS STORY SO FAR?
A couple years ago a wedding blog that specializes in same sex wedding features was eager to share a wedding that I had submitted for consideration, featuring one of the first same sex couples I got to photograph. It was a huge honor to have this part of my business recognized and to be able to share with a large readership my feelings about inclusiveness and LBGTQ rights. The wedding that was featured was one of my most favorite weddings ever and the day after that feature was published I booked another wedding! The couple that found me based on that feature had not planned on hiring a photographer for their small elopement, but seeing the feature convinced them that professional photography would be a great investment and they wound up being one of the most loving and sweet couples I’ve ever worked with. It was such a joy to be featured by a publication that immediately put me in touch with more of my ideal clients!
WHERE ELSE HAS YOUR WORK BEEN PUBLISHED?
I have been published on The Knot, Style Me Pretty, Belle Lumiere Magazine, H&H Weddings, Apple Brides, Mountainside Bride, Artfully Wed, Burnett’s Boards, The Overwhelmed Bride, Love Inc., Belle The Magazine, Offbeat Families, Pacific Coast Weddings, Lemonade and Lenses, Ever-Ours (since closed) and Borrowed and Blue (since closed).
DO YOU HAVE A FAVORITE RECENT FEATURE?
My favorite submission was the first wedding I submitted via Matchology, that was then subsequently featured by Love Inc. magazine! The submission process was so easy and I have since become friends with the editor of the blog because I love her mission and inclusive messaging so much. I’ve made some wonderful personal connections with publications and their staff thanks to Matchology.
WHAT DO YOU LIKE MOST ABOUT USING MATCHOLOGY?
I have loved how easy Matchology is to use from day one! It’s such an intuitive platform and it makes organizing content, vendor information, and photos very easy for the submission process. Being able to resubmit in case the submission is declined without having to re-do a lot of work is a huge bonus. Because Matchology lists blogs that are the best fit and orders them based on how strongly the match for my submission is to each blog it has made it easy to choose a place for submission where there’s a high likelihood of acceptance. I’ve been able to send out a much higher number of shoots and weddings for consideration thanks to Matchology!
“I’ve been able to send out a much higher number of shoots and weddings for consideration thanks to Matchology!”
APART FROM MATCHOLOGY, WHAT ARE YOUR FAVORITE BUSINESS TOOLS?
I’m a huge fan of Instaproofs for hosting my clients’ images and for selling prints – they improve their interface and system all the time and their customer service is amazing. I am starting to set up Dubsado for client management and also can’t live without Dropbox in my day-to-day workflow!
WHAT ONE PIECE OF ADVICE WOULD YOU GIVE OTHER WEDDING PROS?
Be authentic and foster your own creative inspiration! Trying to emulate or copy trends won’t get you very far in the long term and you will eventually burn out. Focus on getting to know your clients as well as you can, build strong relationships with clients and vendors alike, and pursue your visions for creative projects. By being authentic about the things that fulfill you the most in this business you will attract more of your ideal clients and your business will grow!
“Be authentic and foster your own creative inspiration”