
Business Ownership
10 Ways to Make Your Office More Cozy
Winter can be such a grey, dull time of year especially after the excitement of snow and the festive season has worn off. So how can you make your office...
Read MoreWorking in the wedding world is like being part of an elite team -it takes all kinds of talents to pull off an amazing event and success depends on every event pro giving their best. One of my favorite things about the event industry is how often that sense of...
Details. Couples clamor for them, so editors are always eager to share beautiful and unique details with their followers. In a world where we are constantly inundated with ideas and...
We often talk about the benefits of getting published. But you don't have to take it from us! We regularly hear from wedding pros how their businesses have blossomed from...
Last week I shared how to channel Oprah to help with writers block when it comes to blogging for your wedding business. Here are some powerful content ideas to help get you started! Pre-sell with FAQs Write down a huge master list of all of the frequently asked questions you...
Image: Emily Blumberg Photography via Coastal Bride Engagement shoots are an area of submissions that is often misunderstood. Some wedding pros, for example, see engagement shoots as an ‘easy option’....
When it comes to engaging with your clients, you have to be on the social platforms they are actively using. These days, Instagram still seems like the major place to...
It’s Monday. You promised yourself that you’d start blogging once a week. This was the year. You’d finally make the commitment. Your goal: to publish at least one post per week and promote it on Tuesdays. But like last week, you have a nasty case of writer’s block. You’re so...
Workshops and group shoots have become very much a part of the photography landscape. For those just starting out especially, workshops are an opportunity not only to learn, but to...
Here at Matchology, we're big advocates for the role that niche blogs play in a strong submission strategy, and how having a strong focus creates a loyal and engaged readership....
When it comes to reaching and engaging our audiences, nothing quite compares to the email newsletter (especially with near constant algorithm updates on social media channels!). We’ve been sending out newsletters to our subscribers for a few years now and have found them to be a great avenue for retaining...