How to Write Your Client’s Story
Writing doesn't come easy for most people. When you try to find the right words to explain what you saw, felt, or heard, you sometimes get a jumbled mess of...
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Submission Success Stories: Alexandra Knight Photography
We often talk about the benefits of getting published. But you don't have to take it from us! We regularly hear from wedding pros how their businesses have blossomed from having been featured on wedding blogs (and how Matchology makes it so much easier to submit their work!) So we...
5 Powerful Ideas for Content Types for Wedding Pros
Last week I shared how to channel Oprah to help with writers block when it comes to blogging for your wedding business. Here are some powerful content ideas to help...
How to Get Engagement Shoots Published
Image: Emily Blumberg Photography via Coastal Bride Engagement shoots are an area of submissions that is often misunderstood. Some wedding pros, for example, see engagement shoots as an ‘easy option’....
Ways to Increase Engagement on Instagram
When it comes to engaging with your clients, you have to be on the social platforms they are actively using. These days, Instagram still seems like the major place to be, even after all their many algorithm changes. Speaking of algorithm changes, now more than ever it’s important to create...
The Oprah Method to Figuring Out What to Write about When You Don’t Know What to Write
It’s Monday. You promised yourself that you’d start blogging once a week. This was the year. You’d finally make the commitment. Your goal: to publish at least one post per...
How to Submit Images from a Photography Workshop for Publication
Workshops and group shoots have become very much a part of the photography landscape. For those just starting out especially, workshops are an opportunity not only to learn, but to...
Meet the Editor: Gee Asaam of Knotsvilla
Here at Matchology, we're big advocates for the role that niche blogs play in a strong submission strategy, and how having a strong focus creates a loyal and engaged readership. That's why we were excited to hear last year that one of the original publications in our portfolio, Knotsvilla, had...
4 Tips for a Successful Email Newsletter
When it comes to reaching and engaging our audiences, nothing quite compares to the email newsletter (especially with near constant algorithm updates on social media channels!). We’ve been sending out...
What it Means When a Submission is Declined as ‘Not a Stylistic Fit’
As the editor of a submission-based blog, I always feel a sense of responsibility when I accept a wedding or a shoot for publication. Every feature that I run on...
3 Tips to Improve Work / Life Balance
When you are a busy wedding industry professional, it can be extremely hard to balance it all. Making sure that your business gets the attention it needs, then throw in your family, and oh don't forget about yourself. Yep, something is going to get dropped and hopefully no one is...
