How to Write Your Client’s Story

Writing doesn’t come easy for most people. When you try to find the right words to explain what you saw, felt, or heard, you sometimes get a jumbled mess of letters, a ton of paragraphs that read like a non-stop spoken dialogue, or maybe you are a natural writer and you get carefully crafted prose. In whichever category you find yourself, telling your couples’ stories through your business’ blog or social media is powerful.

Stories not only document your business’ story, but it helps your wedding brand tell a very powerful message: It shows an interest in your client beyond the contract. And that message is your strongest marketing truth. On the editorial side, the wedding and engagement submissions that are always a “yes!” tell me a story– no matter the amount of photographed details involved. The written blurbs go beyond “I had a great time getting to know Paul and Reuben!” and more into “Over three weeks, Reuben collected vintage stamps for the wedding invitations because he knew Acts of Service was Paul’s love language.”

Here are some tips to help you elevate your writing and take your client blog posts to the next level.

Image by Caitlin Gerres Photography

Show, don’t tell

While there are photos to help illustrate our blog posts and social media presences, the words, too, should illustrate. Saying “The bride was emotional!” just falls flat. Instead, transform and give 3D vision to that statement with “The moment they became husband and wife, Belinda gratefully accepted the stack of tissues her maid of honor gave to her.”

Create a questionnaire for your couple

If your memory recall isn’t the best or if you work with a larger volume of couples months and months apart, create a “I want to get to know you!” questionnaire. Ask questions like “How did you propose?” and “Please share three things that make you gaga about him.” With a questionnaire, you will give yourself easy starting points for writing up your couple’s story!

Look at social media

If you friend or follow your clients on social media, look at the photos they post or things they share. When it comes to the online world, we only really share what is significant to us. Does he have a cat? Is she graduating from medical school? Did they get engaged on a lake? Is he constantly sharing recipes? Or is she obsessed with sharing book quotes? These seemingly “mundane” posts show a lot about a person and is instant fodder for your thoughtful story about them as individuals outside the wedding world.

Leave that perfectionism at the door

Trust me. From one perfectionist to another, you will get nothing done if you’re stressing over commas, dashes, and run-on sentences. It’s practically the source of all writer’s block! Everyone has her or his own written voice. While obviously you want to be clear, professional, and intentional with your words, your blog and social media presences are the more personal sides of your business. Just share what’s important to you about your couple’s story.

Consider outsourcing

If you’re just shaking your head at this blog post and throwing your hands up at the computer screen, I get ya. You might prefer talking with someone in person, and you just don’t like to write, period. That’s okay! You can outsource. Have a professional ghostwriter tell your couple’s story. There are dozens of online writers who will help you craft an online voice and be your couples’ storytellers. You will want to Google search the words: copywriter, ghostwriter, or freelance writer. Let your strengths focus on other aspects of your businesses while you let others work their word magic!

Chelsea LaVere

Chelsea LaVere

Considered an enthusiastic entrepreneur in the wedding industry, Chelsea is the wedding blog founder and editor of Tidewater and Tulle, a southeastern Virginia online publication showcasing local wedding inspiration. Starting in the industry as a wedding photographer in 2009, Chelsea is passionate about all sides of the industry and loves to share her expertise in helping her fellow wedding pros succeed and be stronger and happier small business owners. When she has a spare moment away from the office, she loves to travel, search out the best gluten-free food at new restaurants, and relax at home with her husband Rusty and their three cats: Pickles Barrington, Marmalade O’Hoolihan, and Anchovy Evans.

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