Building Positive Relationships with Editors
You already know the importance of having your work published, but often the submission process can be pretty overwhelming. The comparison game is real and sometimes submitting ends up feeling like a popularity contest. There isn’t a secret password that others are using to be consistently featured on their favorite sites. It is years of work building positive and lasting relationships with editors that has become instrumental in their submission success. If you have a publication you’ve been dreaming of being featured on, here are some tips to help pave your way to those accepted emails!
You can’t start a relationship without saying hello, so the first thing you need to do it get on the editors radar. The best way to do this is to submit your work, and submit often. They say it takes 6 times of repetition for a person to remember something, so if you are only submitting once a year, chances are your name isn’t sticking.
Submit Your Best Work
Yes to submitting more, but don’t just submit anything and everything. To build a positive impression, submit your very best work that is in line with the publication’s niche. Don’t waste each other’s time submitting something that isn’t the best fit. (Matchology can help with this!) Usually, editors can tell when they are getting leftovers that you can’t find a home for. When you submit something gorgeous that is the perfect fit, editors remember your name and know for next time that a submission from you will be an easy “yes!”
Follow their Guidelines
As an editor, it is disappointing to get a beautiful submission, but the submitter didn’t follow any of your guidelines. The result is usually a lot of back and forth and ineffective use of time for everyone. Before submitting, head to the publication’s submission info page to see their preferred method of submitting and follow the instructions they provide. Publications will have differing guidelines, so read closely, or utilize Matchology, which streamlines everything with the same process for all of the publications.
Similar to following guidelines, but important enough to have it’s own point: respect a publication’s exclusivity policy. Little will tarnish your reputation in an editor’s eyes more than when you don’t follow this point. No exclusive editor wants to find out the submission they accepted from you with the acknowledgement that they had first rights, will also be on multiple other publications or was featured elsewhere first. If you want to learn more on what exclusivity means, read this post here: https://pros.aislesociety.com/exclusive-versus-non-exclusive-blogs/
Share Features on Social Media and Your Blog
Sharing is caring! Editors notice the wedding professionals that are excited about their features and share on social media. We love working with people that will share the love (and their enthusiasm) with their followers. Wedding pros often ask when they can blog a wedding or shoot they’ve submitted. I always suggest you do right after you are published. It really gets the sharing momentum going, with the ability to link to your feature, and allows you to toot your own horn a bit about your publishing success!
Comment on Their Social Posts
Most wedding publications are run solo or with very small teams.
“When we see someone who is constantly liking and engaging in our social media points, we take note.”
Remember that idea about repetition? If a publication notices that you have been commenting on their Instagram posts for the last 2 weeks and then sees a submission from you, you’ve already made a great first impression.
Don’t Tag them in Images
That photo tagging feature on Instagram? It is not a positive way to get an editor’s attention on Instagram. Editors are daily tagged in random images, clustered in a pile with 10+ other blogs, that show as ‘images of me’ on Instagram. It is usually seen as an annoying tactic since it can clutter the feed, confusing followers. (And who really wants to be lumped in a corner anyway?) Avoid this and instead follow the above recommendation of commenting and engaging in the publication’s posts or using their hashtag if they have one they request. This will ensure you avoid leaving any negative taste in an editor’s mouth.
Invest in Them
You know the old saying: Money talks! If you really love a publication, support them through their advertising options. Not to say that you can only be featured if you pay up, but everyone wants to invest in someone who invests back in them. With many publications closing their doors of late, it is even more important that you consider supporting monetarily. Most wedding blogs are small businesses like you, just trying to live their passion and feed their families, just like you. So, if you have a publication that speaks to your brand, think about sponsorship opportunities that will have both of you seeing success.
End of the day, everyone loves working with those that are easy to work with, friendly, and supportive. Follow these steps and you are sure to get on an editor’s favorites list! Best of luck!