3 Rules for Creating Styled Shoots Editors Will Love
Styled shoots, love them or hate them they are a key part of the wedding industry and a great way to secure features on your favourite blogs and magazines! Whether you’re bored of seeing the same old ideas and want to create something new, are looking to test new ideas or techniques, showcase a new collection or venue, or simply want to show off your creativity, styled shoots are a great way to get together with like-minded professionals and create something beautiful!
It’s no secret they are hard work too – akin to planning a mini-wedding with every element from venue to dresses to be considered. So after all that effort, of course you’ll want to get your hard work featured in the best possible publications, but how? Follow these three simple rules for creating styled shoots editors will love!
Rule 1 – Create a Strong Vision
The key to creating a styled shoot that’s really going to stand out in the submissions pile is to have a strong and unique vision. With hundreds of submissions crossing their desks, editors are always looking for something fresh and new to share with their readers! Whether you’re inspired by a colour swatch or new trend, nature, or an idea springs from the depths of your creative mind, make sure your idea is unique and not a re-hash of an existing shoot or trend!
Rule 2 – Choose a Dream Team
One of the most common mistakes made with styled shoots is when the vendors chosen don’t match the style of the shoot being created. Be selective to make sure the vision you worked hard on will be pulled off to a tee. Just putting out a vendor call on a message board isn’t going to get you the cohesive team you need. Whether these are vendors you’ve already worked with, recommendations from other industry colleagues, or new suppliers discovered at networking events, it’s really important to pick vendors whose aesthetic fits your vision, whether it’s fine art, minimal or vintage!
Rule 3 – Communicate Your Ideas Clearly
The biggest reason editors decline styled shoots is a lack of continuity – in both style and details -throughout a shoot. It’s really important to ensure every member of the team is working to the same brief and has the same vision to ensure a cohesive result and the key to this is communication! Once you’ve come up with a fresh new concept, communicate the overall look and feel with a mood board, and pin down the details by creating mini-mood boards for each element of your shoot – from fashion and florals to tablescape and paper goods. Use a combination of images, sketches and words to make things extra clear, and if in doubt call or meet with your vendors to ensure everyone is on the same page!
Once you’ve got these three key rules mastered, blog and magazine editors will be swooning over your submissions!